Makeup Monday–Sonia Kashuk

For years I noticed the Sonia Kashuk line at Target (my second home). But because I was silly and picky about makeup I never tried any of it. But one day a couple of years ago I happened to notice that the Sonia Kashuk mascara had a built in eyelash brush and at a pretty cheap price I decided to give it a try. What a find!  There are always a bunch of new mascaras at the store claiming to make your lashes thicker, longer and completely mind-blowing. Pretty much all they do is coat my lashes with goo and make me feel like I’ve got spider legs coming out of my eyelids. But the Sonia Kashuk mascara never makes my lashes clump or stick together. It just makes them look prettier than normal. If you want something that coats your lashes with tons of black gunk (which apparently gives the appearance of thick lashes? But I find fakey-looking and gross) then this isn’t for you. But if you want nice, natural lashes that look real–but way better–then give the Sonia Kashuk a try. At about $7 per tube its a bargain.

When I got really obsessed with having flawless skin and making my foundation look perfect I checked out Sonya Kashuk’s line of makeup brushes. There are a ton to choose from and they are fantastic.  Makeup brushes are NOT cheap. It’s not unusual to spend more than $50 for one brush at Sephora. But the Sonia Kashuk brushes are every bit as good quality as more expensive brushes. My favorite foundation brush is the flat-topped synthetic brush. It applies foundation in a way that combines great coverage without looking mask-y (of course, what foundation you use makes a huge difference too). This one is less than $16 and worth every penny. You can get it at the store or online.

Another strength of the Sonya Kashuk line are her concealers. They are very high quality but not expensive. I’ve used both her Take Cover Concealing Stick and her new All Covered Up Concealer. The latter must be a newer addition to the line because I can’t find it online. It comes in a small pot and is best applied with your finger. The coverage is really fantastic and is quite moist and dewy-looking. Unfortunately both concealers settle into any fine lines you might have. I can’t wear these under my eyes but they cover blemishes and zits really well. If you are younger and don’t need to worry about wrinkles then either of these products would work for you. The concealer stick is quite a bit drier than the All Covered Up Concealer.  I gave the All Covered Up to India and she really likes it.

I’ve also tried the Sonia Krashuk brow gel (very nice) and Brightening Powder (lovely! Especially for us pale girls.) Love them both. If you are tired of spending lots of money on crappy make-up, give the Sonia Kashuk line a try. I think you’ll be impressed with the products. Now you have yet another reason to go to Target! If there isn’t a store near you most of the items (plus more!) are available online.


I was not compensated in any way for my reviews. I simply like the products.

| Filed under Good Things, Makeup and Hair

5 thoughts on “Makeup Monday–Sonia Kashuk

  1. I’ve been looking into a new brand/kind of mascara since they don’t make my favorite any more. I’ll have to check it out. Thanks.

    (I firmly believe that it’s nigh on impossible to find a good concealer that doesn’t accentuate and highlight fine lines, even when and especially if it says that it won’t. Sigh.)

    1. My favorite concealer that doesn’t settle into fine lines is called Cargo Blu-Ray concealer. The only place I have found it is at Ulta. It’s $28 and you can’t use coupons (boo!). But if you have bad undereye circles like I do, you’ll pretty much pay anything.

  2. Thanks for the recommendations. I’m a Sephora addict, but it was nice to find a decent brush at a much more reasonable price.

  3. Huh. I’ve never even heard of it! And I clearly haven’t been looking around well since I shop Target make up pretty frequently. I’ll have to give it a try. though I have to say, I adore Covergirl’s Lash Exact in the waterproof formula. It also doesn’t clump or do a thick coat. But the thing I like best about it is it holds a curl! I like to pre-curl my lashes since I have stick straight lashes. And most mascaras promptly UNcurl them, meaning I have to re-curl them after the mascara is on. This usually means making a mess of my lash curler, and usually creating a crimped look instead of a curl. But the Lash Exact waterproof formula (the non-waterproof doesn’t do this) actually keeps the curl in. I love it! I’m occasionally sucked in to trying some new brand by their commercials with the models who have amazing looking (and probably false) eyelashes. And I always regret it. So I’m sticking with the CoverGirl Lash Exact. But I will definitely try the Sonya Kwhateverhername is at Target for the other products.

    Just what, exactly, does the Brightening Powder do?

Leave a Reply

Your email address will not be published. Required fields are marked *